31 Jul '17, 3pm

TV blog: Tiger Who? Final-round TV ratings for @TheOpen were the highest in 8 years.

TV blog: Tiger Who? Final-round TV ratings for @TheOpen were the highest in 8 years.

This week marks four years since Tiger Woods last won a stroke-play event on the PGA Tour, at the 2013 WGC-Bridgestone Invitational. Woods won by eight strokes, and the TV ratings were almost as lopsided. The final round pulled a 3.2 rating, up 146 percent from the previous year. (Each rating point equates to 1,184,000 TV homes.) Woods won five times in 2013, and his impact on viewership was evident throughout: The final round of his February 2013 victory at Torrey Pines drew a 3.7, 85 percent higher than 2012, when he didn’t play. The next month, he won the WGC-Cadillac Championship, and final-round ratings rose 44 percent (4.4). The final round of his May victory at The Players Championship drew a 5.7, 68 percent higher than 2012, when Woods finished T-40. When Woods did not play the next year, ratings dropped 65 percent. The last time Woods played four rounds was in Dec...

Full article: http://golfweek.com/2017/07/31/tv-blog-tiger-who-british-...

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Tiger Who?

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