28 Jul '17, 2pm

Is this golf's $35 billion opportunity?

Is this golf's $35 billion opportunity?

Conversations about growing the game are more common in golf circles than ever. As newly elected PGA of America president Paul Levy put it recently, golf's ruling bodies have never been more unified around a single cause. To perpetuate this discussion, a study reported by the Irish Golf Desk this week raises interesting questions about how increasing female participation in golf could potentially energize the game. The report, titled "The Global Economic Value of Increased Female Participation in Golf" and commissioned by Syngenta, a Swiss biotechnology company that deals primarily in agriculture business, concludes golf's global economy could be boosted by $35 billion if it converted more interested women into the game. Just how did they get to that number? After surveying 14,000 people across North America, Europe and Asia, the report found that 29 percent of non-golfing...

Full article: http://www.golfdigest.com/story/is-this-golfs-dollar35-bi...

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