30 Jun '11, 4pm

Callaway interim CEO says company will have renewed focus on marketing: During a conference call Thursday mornin...

During a conference call Thursday morning, Callaway interim CEO Anthony Thornley said the company, which reported a second-quarter loss of $55 million on Wednesday, has not been effective at getting its message across to consumers. "Our competition has been investing considerable amounts of money, especially recently, in advertising and tour expenses," Thornley said. "That has certainly had an effect on our business. We are going to look to increase our investment in that area and we are also going to look to improve the way we deliver the message." On Wednesday, Callaway announced the resignation of CEO George Fellows, who had been in that position since 2005, and said it would "reduce headcount at all levels of the organization." (You can read Callaway's press release here .) "While it is clear that it was the global economic recession derailed our record sales and earni...

Full article: http://www.golf.com/golf/tours_news/article/0,28136,20807...

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Callaway interim CEO says company will have ren...

golf.com 30 Jun '11, 5pm

During a conference call Thursday morning, Callaway interim CEO Anthony Thornley said the company, which reported a second...

New interim CEO at Callaway announces layoffs, ...

pga.com 30 Jun '11, 9pm

NEW YORK -- Callaway Golf’s new interim CEO, Anthony Thornley, says the golf equipment maker will put some savings from pl...

Good man. Callaway names ex-Qualcomm COO Anthon...

pga.com 30 Jun '11, 3am

CARLSBAD, Calif. -- Callaway Golf Company has appointed Anthony S. Thornley interim president and chief executive officer....

PGA Club Test 2011: Callaway X Series Jaws Wedges CC @PGA Article:

PGA Club Test 2011: Callaway X Series Jaws Wedg...

pga.com 28 Jun '11, 3pm

Callaway X Series Jaws CC Category: Wedges We tested: 52°/10°, 52°/12°, 54°/12°, 54°/16°, 56°/12°, 56°/16°, 58°/0°, 58°/8°...

Sex, Power and Marketing Jell-O to Monkeys

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care2.com 01 Jul '11, 8pm

Adam Smith, famed 18th century economist and author of The Wealth of Nations, asserted that the practice of exchanging goo...

What's Wrong with Green Marketing, and How to Fix It

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greenbiz.com 22 Jun '11, 12pm

Today's green marketing is not hooked into the zeitgeist. We are begging for relevance. Our lexicon is hopelessly dated wh...

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environmentalleader.com 27 Jun '11, 2pm

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Domain Brand Mangement Company Says It Will Sue...

domainnamewire.com 28 Jun '11, 1pm

i think it’s time we as IVX should give our comment on this all.. what the owner of ivx.com clearly is missing out in this...

Why Green Marketing Should Go Beyond Description by Omission | Business | GreenBiz.com

Why Green Marketing Should Go Beyond Descriptio...

greenbiz.com 28 Jun '11, 12pm

I recently returned from NeoCon , North America’s largest design exposition and conference for commercial interiors. While...

Have you tried the Callaway Golf Iron Selector

callawaygolf.com 21 Jun '11, 3pm

SPECIAL OFFERS CALLAWAY GOLF TV PRODUCT REGISTRATION RETAIL LOCATOR NEWSLETTER SIGNUP You must use a JavaScript-enabled br...

Google says delaying clean energy will cost the U.S. trillions:

Google says delaying clean energy will cost the...

grist.org 28 Jun '11, 9pm

Cross-posted from Climate Progress . Google, a leader of innovation in the digital economy, says that without a private an...