30 Jun '11, 11am

The Ladies European Tour TV coverage has been causing some concern this year. Here's why

The Ladies European Tour TV coverage has been causing some concern this year. Here's why

Could you talk us through the change in production company? Axel Kaulmann: Last autumn I was asked to create a commercial strategy. It was a case of deciding where we wanted to go. The conclusion was that we needed to change our product in two ways: 1. To improve television coverage and 2. To go behind the scenes more and show the personalities of the players. We took offers from two new productions companies and also one from Ark Productions, the existing producers. We listened to their ideas and the senior team thought U.COM's ideas fitted with where we wanted to be in two years time. MC: How does the process work? AK: The board asked for a strategy and we came back with this road to the future. The new TV production is only part of that new road. We were happy with Ark and with what they had achieved with the budget. We can say nothing but well done for what they achiev...

Full article: http://www.golf365.com/features_story/0,17923,15870_70111...

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