27 Jun '11, 10am

Straight Down announces launch of website developed by HATHWAY

SAN LUIS OBISPO, Calif. -- HATHWAY, a web marketing agency, announced that Straight Down Clothing has launched a completely reinvented online presence and ecommerce website. Serving as Straight Down Clothing's lead digital agency, HATHWAY redesigned straightdown.com to deliver a sophisticated design, amplified brand and full ecommerce functionality. For the past 15 years, Straight Down clothing has earned a reputation for quality golf apparel, gaining a loyal customer base and notoriety on California's Central Coast as well as small boutiques, golf stores and wineries across the nation. Straight Down decided to take their business to the next level, expanding with a new ecommerce-based website, launched in late May 2011. HATHWAY redesigned the site from the ground up, with both HATHWAY and Straight Down creative teams focused on translating the Straight Down lifestyle and ...

Full article: http://www.worldgolf.com/newswire/browse/67857-Straight-D...

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