29 Aug '16, 5pm

Ex-TaylorMade exec Sean Toulon joins Callaway to run Odyssey putter brand

Callaway, whose putter brand Odyssey is the overwhelming No. 1 in putter sales according to Golf Datatech research, announced this morning it had acquired Toulon Design and named Sean Toulon the new general manager of Odyssey Golf and a senior vice president at Callaway Golf. As a business filing, it might read like a typical big company acquiring an aspiring and intriguing small company to enhance its product range. In reality, Callaway’s acquisition of the nascent premium milled putter company Toulon Design is probably a lot more about the company’s front man than it is about the snazzy putters he and his team are creating. Once one of Callaway’s fiercest rivals, now Toulon will become one of its most passionate front men. It’s a change no one, including Toulon, would have predicted, but it’s one he’s embraced as an opportunity of a lifetime. “These calls just don’t happ...

Full article: http://www.golfdigest.com/story/ex-taylormade-exec-sean-t...

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