29 Aug '16, 5pm

Mizuno Ups Its Game with debut of JPX-900 Woods

When golfers think of Mizuno, they certainly don’t think of metal woods. The company is hoping to change that mind-set with the introduction of its JPX-900 line of woods. “We want to not only be taken seriously, but to be respected in the wood category,” said Ryan Ellis, Mizuno’s associate brand manager for golf. “We realized to do this that we had to change people’s perceptions of our performance, and it started with changing our approach to the design process.” That led David Llewellyn, hardgoods R&D manager, and his team to focus on “all the little details.” “Our irons are gear with a purpose,” said Llewellyn. “We needed to achieve that in woods as well. Improve ball speed, forgiveness and adjustability as well as add on the details consumers want.” Helping achieve that in the JPX-900 driver is a new variable face thickness design that is five grams lighter than the JPX...

Full article: http://www.golfdigest.com/story/mizuno-ups-its-game-with-...

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