04 Mar '16, 3pm

The new alliance between the LPGA and PGA Tour is a big for golf, and here's why

The announcement Friday that the PGA Tour and the LPGA have entered into “a long-term, written strategic alliance” can only be good news for the women’s tour and, ultimately, for all golf fans. Following on the creation two years ago of the KPMG Women’s PGA Championship, a joint venture with the PGA of America, the LPGA continues to partner with organizations that have deeper pockets and can better promote the 66-year-old women’s tour. A release detailing the marriage between the two tours says the deal “will include areas such as schedule coordination, joint marketing programs, domestic television representation, digital media and exploring the potential development of joint events.” There is a lot of good news in that very dull sentence. Here’s are a couple of key points you need to know: First, write down these two dates: 2019 and 2021. In 2019, the LPGA’s TV deal with ...

Full article: http://www.golfdigest.com/story/the-new-alliance-between-...

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The new alliance between the LPGA and PGA Tour ...

golfdigest.com 04 Mar '16, 4pm

The announcement Friday that the PGA Tour and the LPGA have entered into “a long-term, written strategic alliance” can onl...

PGA Tour, LPGA announce 'strategic alliance agreement'

PGA Tour, LPGA announce 'strategic alliance agr...

golfchannel.com 04 Mar '16, 2pm

The PGA Tour and LPGA announced a “strategic alliance agreement” Friday that could lead to joint events. The tours said in...

PGA Tour-LPGA alliance important step for both ...

golfchannel.com 05 Mar '16, 3am

So what’s really at the heart of this new strategic alliance the PGA Tour and LPGA announced Friday morning? It sounds lik...

Thoughts on the @PGATOUR @LPGA announced merger Friday

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scoregolf.com 04 Mar '16, 8pm

Effectively this marriage explores opportunities for golf’s two biggest tours to work together. One of those initiatives i...

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golfchannel.com 05 Mar '16, 4pm

So what’s really at the heart of this new strategic alliance the PGA Tour and LPGA announced Friday morning? It sounds lik...

[email protected] & @LPGA announce strategic alliance a...

lpga.com 04 Mar '16, 1pm

PONTE VEDRA BEACH and DAYTONA BEACH, FL (March 4, 2016) – The PGA TOUR and the Ladies Professional Golf Association (LPGA)...

PGA and LPGA formalize strategic alliance agreement: SINGAPORE (Reuters) - The two biggest tours in men's and

PGA and LPGA formalize strategic alliance agree...

reuters.com 05 Mar '16, 5am

SINGAPORE The two biggest tours in men's and women's golf have opened up the possibility of holding joint tournaments in t...

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