28 Feb '16, 4pm

Volvik gets in on low-compression, "tour" ball trend with Vibe

With the success of lower-compression, multilayer, urethane-covered balls like Bridgestone's B330-RX/RXS and Callaway’s Chrome Soft, it’s clear that the audience for tour-level performance at a less firm feel preference is growing. Indeed, research from Golf Datatech shows that the market share for higher-priced, urethane-covered golf balls (Over $35) jumped by more than a third from 2014 to 2015, comprising 41 percent of all balls sold at on- and off-course shops. The average selling price for a dozen golf balls is now $30.87. That's five dollars more than it was five years ago. Now, Volvik, which has garnered some attention for its colored golf balls and its use by several players on the LPGA Tour, is moving into the low-compression tour ball category with Vibe, the company’s softest multilayer ball with a urethane cover. The three-piece design, whose compression is 20 p...

Full article: http://www.golfdigest.com/story/volvik-gets-in-on-low-com...

Tweets

What it’s like to be a young, millionaire bache...

golfdigest.com 27 Feb '16, 11pm

It's kind of weird to say that I'm a millionaire and I'm not even 35, but it's the truth. I'm on a good run of seasons fin...

Take a tour of this week's host course:

worldgolfchampionships.com 01 Mar '16, 2am

Did you know you can save your preferences across all your digital devices and platforms simply by creating a profile? Wou...

SCANDAL (@scandal_band) to Return to Singapore with "YELLOW" Tour

SCANDAL (@scandal_band) to Return to Singapore ...

musicjapanplus.jp 29 Feb '16, 6pm

SCANDAL will be returning to Singapore on June this year with "YELLOW" tour, promoting latest album with same title, that ...