30 Jan '16, 4pm

.@SuperStrokeGolf strives for innovation as it expands beyond putter grips:

ORLANDO – SuperStroke, the leading oversize putting grip on tour, is one of those golf industry success stories that doesn’t have to think hard to pinpoint the moment that supersized its growth. “Jason Dufner put us on the map in 2013,” said Greg Sabella, SuperStroke’s vice president of marketing. That’s when Dufner won the PGA Championship using SuperStroke’s Slim 3.0 grip. Sales doubled and the company couldn’t keep up with demand. The SuperStroke brand has benefited greatly in the past two years from World No. 1 Jordan Spieth using its Flatso 1.0 grip on his putter. That grip was never a big seller until Spieth put it in play. SuperStroke won over golfers with its oversized putting grips designed to take the hands out of the stroke. But can it find the same success with the other 13 clubs in the bag? Last year, SuperStroke introduced grips for irons, wedges and woods, j...

Full article: http://golfweek.com/news/2016/jan/30/equipment-golf-pga-s...

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golfdigest.com 10 Feb '16, 1pm

Jordan Spieth is No. 1 in the World Ranking and still adapting to the attention he is receiving as well as the target he r...