29 Jan '16, 10pm

The Leaderboard Knows All.

The Leaderboard Knows All.

PONTE VEDRA BEACH, Fla. – As part of “These Guys are Good,” the longest running and one of the most recognizable taglines in sports marketing, and the season long race for the FedExCup, the PGA TOUR will introduce a new ad campaign titled “The Leaderboard Knows All” this week during coverage of the Farmers Insurance Open at Torrey Pines Golf Course in La Jolla, California. “The Leaderboard Knows All” campaign features the voice of comedian Lewis Black and focuses on the distinct personalities of the broad group of stars who have emerged on the PGA TOUR, showcasing their extraordinary skills and the competitive friction that exists between them. Every week on TOUR, the Leaderboard is a steady presence that looms over all the players in the field. In “The Leaderboard Knows All” campaign the Leaderboard will come to life with a personality all its own. It can’t be ignored as ...

Full article: http://www.pgatour.com/company/2016/01/29/the-leaderboard...

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