28 Jan '16, 4pm

Topgolf tries taking a new approach to getting more women into golf:

ORLANDO, Fla. -- A question that’s asked often in the golf industry, and has yet to find a firm answer, is how to get more women in the game. Topgolf took on the issue in a talk Wednesday afternoon at the PGA Merchandise Show. The company has seen a lot of success in the last year, but they’re interested in continuing to move forward. In 2015, 32% of the people who visited Topgolf were women. They want to get that number to 50%. To try and figure out how, they looked at what‘s keeping women from playing golf and what they’re doing in their free time instead. Director of Business Strategy Jeehae Lee said they found the following: That women are intimidated by how many more men play golf than women; that women don’t like that golf is so individual, and that there aren’t enough attractive clothing options. Inversely, Topgolf asked women who do play why they continue to play g...

Full article: http://www.golfdigest.com/story/topgolf-tries-taking-a-ne...

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