23 Apr '15, 10pm

Note to Twitter: golf business can't be summarized in 140 characters

It gets very easy to miss the point and overreact, and the golf industry seems more a victim of this in the media than maybe even Hillary Clinton. Once again, it seems too easy for some to rush to judgment. Reports surfaced via Darren Rovell’s Twitter feed that the golf business had suffered another bruise at the hands of the Sports & Fitness Industry Association. “Sales of golf clubs down a whopping 21% in 2014 vs a year before, says @TheSFIA,” tweeted ESPN’s sports business reporter this afternoon. (The SFIA is the trade association of sports and fitness brands, suppliers, and retailers.) Now while it may be true that the sporting goods business, particularly sporting goods stores, saw a decline in golf sales last year, it isn’t a complete picture of the golf business. A more accurate portrayal of the health of the golf business, which never will be confused with running...

Full article: http://www.golfdigest.com/blogs/the-loop/2015/04/note-to-...

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