22 Apr '15, 1am

Jordan Spieth's father creates system to measure social media rankings VIA @Joefav #JordanSpieth

Jordan Spieth's father creates system to measure social media rankings VIA @Joefav #JordanSpieth

Jordan Spieth was trending in a big way during his magical week at the Masters, when he went wire-to-wire and never let anyone closer than three shots of his lead over the final 54 holes. No one had a more vested interest in Spieth's social media impact than his father. This was more than just a family matter for Shawn Spieth. It's his business. About the time his son was leaving Texas to turn pro at the end of 2012, Shawn Spieth went to work on a social media project unique to sports. Spieth and Kyle Nelson, a software and social media entrepreneur, co-founded Stout Partners and developed the "MVPindex." MVPindex uses analytics to measure social media rankings in real-time for athletes, teams and sports leagues through algorithms developed for each sport. The data can be valuable for sports marketing officials to select brand ambassadors and maximize sponsorships. "I've n...

Full article: http://www.pga.com/news/pga-tour/jordan-spieths-father-cr...

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