27 Feb '15, 3pm

@McIlroyRory rocked some wild new custom Nike kicks at the @TheHondaClassic on Wednesday

@McIlroyRory rocked some wild new custom Nike kicks at the @TheHondaClassic on Wednesday

Most golf fans have realized by now that Rory McIlroy is the new face of Nike Golf. Not only is he the best player on the planet but Rory’s celebrity is growing with every dominating win. And while he will likely never touch Tiger’s fame or marketing power, he’s arguably the most valuable endorsement name in golf today. To take advantage of Rory’s stature the Nike iD team created a custom version of his normal Lunar Control 3 shoe, which he wore during a practice round at the Honda Classic on Wednesday. According to the folks at Nike, the design elements of Rory’s iD shoe include a color scheme from the original Infrared Air Max 90 as well as a safari print that was first used on the Air Safari shoe from 1987. Since the Safari design was used on Nike’s soccer boots at the World Cup in Rio recently the Nike iD team thought it was appropriate for Rory’s golf shoes, consideri...

Full article: http://www.golf.com/equipment/rory-mcilroy-custom-nike-id...

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