28 Nov '14, 4pm

Loyalty Repaid: @CallawayGolf wants to give you $100.

Loyalty Repaid: @CallawayGolf wants to give you $100.

The current product life cycle formula in golf is evolving. In its simplest form, the new model is starting to look something like this: Lots of new drivers + Lots of price drops = Lots of not so happy golf consumers and less loyal fans. Feedback of late has been honest & harsh. The truth...remember...can hurt. MyGolfSpy is a place where all golfers can come to give and honest opinion and have their voice heard. We call it #PowerToThePlayer. We're here for one reason: To Empower You The Consumer. And we feel the recent announcement by Callaway is in a direct response to that honest & harsh feedback you gave the Callaway brand. Buying Your Loyalty Program While you were trying to sneak out of work early on Wednesday, Callaway Golf quietly (by Callaway standards anyway) announced one of the more compelling consumer loyalty initiatives in recent memory. Actually, it's probabl...

Full article: http://www.mygolfspy.com/callaway-golf-wants-to-give-you-...

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