30 Oct '14, 2pm

How the Titleist Pro V1 revolutionized golf

How the Titleist Pro V1 revolutionized golf

And then things got a little nuts. The next year, 2001, average driving distance leapt six yards in a single season. There was a very clear reason for that huge jump -- the introduction of what might be the single most influential product in the history of any sport: the Titleist Pro V1 golf ball. For decades, top golfers had all played with balls constructed in the same way: A liquid-filled rubber core was wound with thin rubber thread, building the ball up to the correct diameter as if it was a ball of yarn. This was covered with balata, a type of rubber harvested from a tropical tree called the bully tree. The balls were sometimes inconsistent, but they offered the best level of spin and distance for strong players. Other types of balls, made for high handicappers, emphasized distance over control and used solid rubber cores, but low-handicap golfers viewed them with di...

Full article: http://www.golfdigest.com/blogs/the-loop/2014/10/how-the-...

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