28 Mar '12, 5pm

[email protected] has a plan to boost interest in the LPGA: Let them go low!

.@BrandelChamblee has a plan to boost interest in the LPGA: Let them go low!

In 2008, Carolyn Bivens, then LPGA commissioner, issued an ultimatum to the 121 international players with LPGA cards: Speak English, or else. It was a knee-jerk reaction to the perceived problem of too many foreigners on tour, in particular South Koreans, and their inability to interact with U.S. fans and media. Under the proposed mandate -- it was quickly rescinded after it met with a maelstrom of criticism -- players failing oral evaluations beginning in 2009 would have faced suspensions. Bivens was hoping to spur interest in her tour, but she missed the point: The problem with the LPGA isn’t that players can’t speak English -- it’s that the players’ scores aren’t speaking for them. In 2011, one player on the LPGA had a scoring average below 70 (Yani Tseng, 69.66), and 78 players failed to notch a scoring average below 73. Compare that to the men’s side, where 19 player...

Full article: http://www.golf.com/tour-and-news/lpgas-biggest-problem-s...

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