28 Jan '12, 8am

ALL of the clubs on our Hot List are hot, but only these are REALLY hot

Our judges evaluated Hot List candidates in four areas. PERFORMANCE (45%) What happens to the ball when it's hit by the club. INNOVATION ( 30%) How the club's technology advances the category. LOOK/SOUND/FEEL (20%) What the golfer experiences before, during and after impact. DEMAND ( 5%) The relative interest in a product and its reputation. All judging is based on a 100-point scale. GOLD products earned a score of 93 to 100. SILVER products earned a score of 88 to 92.99. In each club section, the product voted as a CATEGORY LEADER (RED ) in each of the four areas of evaluation (Performance, Innovation, Look/Sound/Feel, Demand) is assigned 100 points. Each of the four editors also selects one product from the entire Hot List as a personal favorite for their

Full article: http://www.golfdigest.com/golf-equipment/2012-02/photos-h...

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This week's Hot List:

This week's Hot List:

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Volvo Golf Champions betting guide Wednesday, 18 January 2012 Christopher Smith 0 Comments Ernie Els will be popular with ...