29 Jan '14, 12am

[email protected]'s Mark King gives golf pathway to grow with #HackGolf, says @GolfweekSchupak:

In 1965, Gary Player won the U.S. Open at Bellerive Country Club and in a remarkable gesture donated his $25,000 first-place check to charity. He earmarked $20,000 to junior golf and $5,000 to the American Cancer Society, leading Tour pro Bob Rosburg to famously crack: “Does that mean Gary thinks growing the game is four times more difficult than curing cancer?” All kidding aside, golf today is in a crisis state. For more than a decade now, golf participation has been in decline despite the industry pouring tens of millions of dollars into grow-the-game initiatives. It’s a problem that no longer can be dismissed, which is why I applaud the effort put forth by TaylorMade chief executive Mark King. King is a natural salesman. Sure, he’s got the gift of gab, but his real gift is his ability to connect with people. And so he began his presentation Jan. 21 at the PGA Merchandis...

Full article: http://golfweek.com/news/2014/jan/28/hack-golf-taylormade...

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