30 Jun '13, 2am

When a company claims to have "the longest driver in golf," shouldn't it be the longest?

When a company claims to have "the longest driver in golf," shouldn't it be the longest?

Mark Twain is often given credit for the assertion, “There are three kinds of lies: lies, damned lies and statistics.” Were he still alive today, Twain would no doubt be intrigued by current state of advertising and the golf industry in particular. At its core, marketing is about procuring and sustaining customers. Customers create profit and profit is the lifeblood, which fuels all things pertinent to a private enterprise. And profit is gasoline to the engine, oxygen to the body and drama to Lindsay Lohan – it makes everything go. So when someone or something interferes with your access to profit, you take it quite seriously. Especially when the challenge comes from a rival competitor and is the result of some rather shady statistics and shaky reasoning; or as I like to call it “lying.” I know that lying and advertising are on some level synonymous, or more correctly that...

Full article: http://www.golfwrx.com/112824/case-5589-the-campaign-for-...

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