26 Jun '13, 4pm

Golf Datatech debuts BrandTrac proprietary online marketing tool

Golf Datatech, LLC, the golf industry's leading independent consumer, trade and retail market research company, introduced BrandTrac, a proprietary online golf marketing tool designed to track, evaluate and provide qualitative insights into consumer attitudes and opinions of the leading brands and products within the golf industry. "Knowing how consumers think about your product or brand is very important, and in today's world of immediate online commentary and critique, what they're actually saying can significantly reach and influence more potential consumers beyond just the person making the comment," said Golf Datatech's Tom Stine. "BrandTrac is a software innovation created by DataRank that provides golf marketers an objective analysis of what golfers are saying about their products or brand. This technology provides a dashboard tool that can measure the volume of tho...

Full article: http://www.worldgolf.com/newswire/browse/82704-Golf-Datat...

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