16 Aug '11, 6pm

McConnell Golf Reverses Fortunes of Sedgefield Country Club

Unlike other multiple-club owners around the country, McConnell Golf prides itself on preserving the private club environment in a geographically strategic manner, which is why McConnell Golf doesn't own any courses outside the Carolinas. McConnell keeps its clubs private at a membership arrangement almost unheard of today; initiation in one McConnell Golf club gains access to all eight properties. McConnell Golf's philosophy is that when chasing the discretionary dollar, a company must offer a better product. "We treat our membership like customers," McConnell said. "To attract new members, you do right by the ones you already have. They are members, but truly they are customers. If they don't like the product we are delivering, we will lose them as customers." McConnell Golf also gives back to the game. The McConnell Golf High School Golf Scholarship, a program intended ...

Full article: http://www.cybergolf.com/golf_news/mcconnell_golf_reverse...

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