26 Feb '13, 10am

Lamkin launches super-tacky grips: While one Ryder Cup star takes a firm grip of the new i6 3GEN

Lamkin has introduced a series of grips created with the proprietary new ACE 3GEN synthetic rubber compound. The Advanced Cohesive Elastomer (ACE) material was developed by Lamkin chemists to combine the performance advantages of 3GEN technology with an even tackier, softer feeling grip. Offered exclusively in Perma-Wrap ACE 3GEN and Crossline ACE 3GEN, the new line of golf grips is Lamkin’s tackiest ever and will make their retail debut within weeks. “When creating new products,” says CEO Bob Lamkin , “the Lamkin team is singularly focused on one key factor - optimising player performance. “Our goal with the new ACE 3GEN technology is to provide golfers with an extremely secure and comfortable gripping connection so they can confidently swing with a light-pressure grip. “By eliminating tension from their grip, a player eliminates hand and arm tension, delivering longer an...

Full article: http://www.golfmagic.com/equipment-news/lamkin-launches-s...

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