25 Feb '13, 8am

Standard Life becomes 1st @RyderCup Worldwide Partner of both @RyderCupTeamEUR & @RyderCupTeamUSA 2014-16

Standard Life becomes 1st @RyderCup Worldwide Partner of both @RyderCupTeamEUR & @RyderCupTeamUSA 2014-16

The 2014 Ryder Cup at Gleneagles will welcome the first designated Worldwide Partner in the event’s history following an agreement between Standard Life Investments, Ryder Cup Europe and the PGA of America that will see the global asset management company become a Worldwide Partner to both the 2014 and 2016 Ryder Cups. Never before has a company partnered with The Ryder Cup on both sides of the Atlantic, with the new ground-breaking agreement enabling Standard Life Investments to promote and market its association with The Ryder Cup on a truly global scale. With a potential daily TV audience of 500 million people across 183 countries, The Ryder Cup has evolved into one of the sport’s most valuable and prestigious global brands, making it the perfect partner for a dynamic company such as Standard Life Investments. Keith Skeoch, CEO, Standard Life Investments, said: "Standar...

Full article: http://www.europeantour.com/rydercup/news/newsid=185963.html

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