31 Aug '17, 1pm

Paige Spiranac brings her social media savvy to PXG

Paige Spiranac brings her social media savvy to PXG

PXG is known for approaching the golf business in an unconventional manner and its latest endorsement signing signals that the company is not about to alter its strategy as it has inked social media sensation Paige Spiranac as one of its brand ambassadors. Spiranac is not without golf chops, having played collegiate golf at San Diego State University. Rather than pursue an LPGA Tour career, Spiranac opted to combine her passion for golf and social media savvy to create a persona that has attracted more than 1.2 million Instagram followers (about the same number as Rickie Fowler) and 160,000 twitter followers. Such a following helped put Spiranac on the cover of Golf Digest’s Innovators and Influencers issue last year. “PXG is changing the golf industry in a way that is exciting and refreshing,” Spiranac said in a statement. “I believe in the company and its people, and wan...

Full article: https://www.golfdigest.com/story/paige-spiranac-brings-he...

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Paige Spiranac brings her social media savvy to PXG:

Paige Spiranac brings her social media savvy to...

golfdigest.com 31 Aug '17, 2pm

PXG is known for approaching the golf business in an unconventional manner and its latest endorsement signing signals that...

Big news for @PaigeSpiranac: she's now a member of the @pxg family:

Big news for @PaigeSpiranac: she's now a member...

golf.com 31 Aug '17, 5pm

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