30 Aug '17, 12pm

See how J.J. Watt's social-media campaign is raising millions for Houston flood victims

In an organic social-media campaign that the Houston Texans star defensive lineman started on Sunday, the money has poured in. And what started as a goal of raising $200,000 keeps being upped. It has been really inspiring to watch. After Texans owner Bob McNair pledged $1 million, thousands of others have followed suit, continuing to push Watt's goal up, seemingly by the hour.

Full article: https://www.golfdigest.com/story/see-how-jj-watts-social-...

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Paige Spiranac brings her social media savvy to PXG:

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golfdigest.com 31 Aug '17, 2pm

PXG is known for approaching the golf business in an unconventional manner and its latest endorsement signing signals that...