01 Jul '11, 1pm

Omega, PGA of America sign 5-year strategic marketing, sponsorship deal | PGA | PGA.com

Omega, PGA of America sign 5-year strategic marketing, sponsorship deal | PGA | PGA.com

BIEL, Switzerland and PALM BEACH GARDENS, Fla. (July 1, 2011) -- OMEGA, the Swiss maker of prestige watches, and The PGA of America, today announced a far-reaching strategic marketing and sponsorship agreement that will carry through 2016. The five-year agreement, which provides for multiple "Official Timekeeper" designation, marks a major breakthrough for OMEGA in the sport of golf in the United States. The deal also enhances the brand's rich history in sports timekeeping and aligns OMEGA with the world's largest sports organization comprised of 27,000 men and women PGA Professionals who are recognized for their expertise in teaching the game, promoting the game, and managing golf facilities. The new partnership which formally begins today, will be launched at the 2011 PGA Championship, Aug. 8-14, at Atlanta Athletic Club in Johns Creek, Ga., and will extend through The P...

Full article: http://www.pga.com/news/pga/omega-pga-america-sign-5-year...

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