19 May '17, 11am

For @Titleist, Golf Balls Are All About Consistency

Titleist’s golf ball team would prove this point to me later in the day in a robot test at its Manchester Lane Test Facility. The robot hit several shots with the company’s Pro V1 golf balls, each of which landed essentially in the same spot on the outdoor driving range. The company then hit intentionally flawed Pro V1 golf balls on the robot known as “donkey-elephant” balls. On one side of the ball was a donkey, the logo of the Democratic Party in U.S. politics. With the donkey pointed at the target, the ball hooked sharply to the left almost immediately into its flight due to the deeper dimples on the left side of the ball. On the opposite side of the ball was the elephant logo of the Republican Party. After it was aimed at the target, which positioned its deeper dimples on the right side of the ball, the test technician walked outside the robot room to check the road th...

Full article: http://www.golfwrx.com/448110/for-titleist-golf-balls-are...

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