29 Dec '16, 12am

GM Asks: Could golf clubs try harder through winter?

GM Asks: Could golf clubs try harder through winter?

For many Golf Clubs in the UK, the first frosts herald the end of the playing year: A time to batten down the hatches, breathe a sigh of relief and sit quietly until the spring meeting. On the face of it this makes financial sense: reducing the opening hours of the clubhouse, limiting the catering and cutting down to a skeleton staff on and off course is a chance to save money on utilities and wages for four or five months of the year. The argument in favour of such a policy is: “It’s what we’ve always done. Why have all the lights on and a full team standing around when nobody turns up?” But isn’t this something of a defeatist strategy? Of course people don’t go to the Golf Club through the winter if there’s nothing to draw them there. It’s not difficult to think of ways to make the Golf Club attractive through the winter. A full course should be available to play wheneve...

Full article: http://www.golf-monthly.co.uk/features/the-game/could-gol...

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