04 Nov '16, 1pm

Kevin Plank, founder of @UnderArmour, says he has no plans to get into the golf equipment business

Kevin Plank, founder of @UnderArmour, says he has no plans to get into the golf equipment business

Under Armour Founder Kevin Plank says his company will not expand into golf equipment, despite a void left by Nike's departure from the club and ball-making business . Speaking at the Fast Company Innovation Festival, Plank explained the company's rationale, pointing to a "really tough, highly regulated" industry. "There are not a lot of things you are allowed to do from an innovation standpoint," Plank said. "It's not a very large market and the margins aren't great, so business-wise, there are not a lot of reasons to do it." Under Armour ambassador Jordan Spieth (who plays Titleist) also argued that it can be tough for convince players to take a risk on new equipment, as players grow attached to the set they play, adverse to changing what's in their bag if it's brought them success on the course. "It's a sport where you develop a level of trust with what you have in your...

Full article: http://www.golf.com/tour-and-news/under-armour-founder-we...

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