05 May '11, 7pm

The Time is Now - The Future of Golf at Golf 20/20:

The Time is Now - The Future of Golf at Golf 20/20:

To set the framework, let me give you a little background - my view - on how Golf 20/20 came to be and what it has accomplished. In the late '90s, golf participation in the U.S. was booming in part due to what is dubbed "The Tiger Effect." That's the good news. At the same time, however, the number of golf courses and residential golf communities was growing even more rapidly. Supply threatened to outpace demand. In 1998, the National Golf Foundation (NGF), which is funded by the golf industry and charged with gathering data and thinking strategically, decided that it was timely to ask a highly respected management consultant firm, McKinsey & Company, to join with the NGF and take a look at the future of golf in the U.S. In 1999, the NGF and McKinsey produced their landmark study: "A Strategic Perspective on the Future of Golf." (The report is available at www.ngf.org publ...

Full article: http://www.cybergolf.com/golf_news/the_time_is_now_the_fu...

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