30 Jul '12, 10am

Golf Channel celebrates golf's return to the Olympics

LONDON -- Golf Channel has launched a four-year “Golf Returns to the Olympics” campaign celebrating golf’s return to the Olympics at the 2016 Rio Games after a 112-year absence. The campaign features 60-, 30- and 15-second spots with U.S. and international stars unveiling their own Olympic dreams. The initial phase of the campaign runs through the London Games. The announcement was made by Mike McCarley, president, Golf Channel. "In media, there is nothing as powerful as the Olympic Games and Golf Channel plans to follow the most compelling storylines as golf returns to the Olympics in 2016,” said Golf Channel President Mike McCarley. “We'll tell the stories about which golfers will represent their countries and who will have to stay home. We'll cover the construction of the Olympic golf course in Rio and the profound, positive effect that the Olympics will have on golf’s ...

Full article: http://www.worldgolf.com/newswire/browse/72300-Golf-Chann...

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