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26 Jun '12, 5pm

PGA TOUR to manage digital business starting in 2013

text size Jun. 26, 2012 PONTE VEDRA BEACH, Fla. -- The PGA TOUR and Turner Sports, who have co-produced the leading website in golf, PGATOUR.com, and all of the PGA TOUR digital products since 2006, jointly announced that the TOUR will begin directly managing all aspects of its digital business in Jan. 2013. This includes operations, content, product development, marketing and advertising sales. The PGA TOUR and Turner Sports will continue to work together on the properties through the end of 2012, where there will be a seamless transition to PGA TOUR management by Jan. 1, 2013. For sales beginning in 2013, each party will sell its own golf properties, with the TOUR representing PGATOUR.com and all TOUR-branded digital products and inventory. All PGA TOUR ad sales will be led by Lee Bushkell, vice president of media sales. Turner Sports will continue to manage operations a...

Full article: http://www.pgatour.com/2012/company/06/26/digital.2013/in...

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