09 Jun '12, 11pm

Brand loyalty — why do we use the clubs we do? - #wrx

Brand loyalty — why do we use the clubs we do? - #wrx

The Year is 1998 and time for the annual family holiday. We are going back to Florida, but not to our usual spot. This time we are staying at Marriott’s Grande Vista – The Home of the Faldo Golf Institute! Growing up Nick Faldo was one of my favourite golfers. I loved the way he approached the game, dedicating himself to improving every aspect of his game and doing what was necessary to get there. So, for a 16-year-old on his way to spend two weeks next to Nick’s academy was a dream come true. During that holiday I spent 13 out of the 14 days on the golf course and the practice range. I let the rest of the family go to the theme parks. All I was interested in was golf (and lots of it). The facilities there were like nothing I had seen before. There was an indoor teaching studio with all the cameras and swing technology you could imagine and a workshop to make any adjustmen...

Full article: http://www.golfwrx.com/28190/brand-loyalty/

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