31 Dec '14, 2pm

Wilson Golf 2.0 – Rebuilding the Wilson Staff Brand

Good, interesting article. I was reintroduced to Wilson last year about this time. I was in a local sporting goods store and wandered by their golf section. Looking at the balls I noticed some Wilson Staff FG Tour and FG Tour-x balls on sale for $19.95/dz. Never heard of them. I read over the box and noticed they had urethane covers as well. I love balls with urethane. So, I grabbed a box and headed up to the register. When the cashier scanned them they came up at $9.95/dz. I hesitated for a moment but pointed out that the shelf tag said $19.95. She called for a price check and told me they were on final closeout and in fact were $9.95!! I immediately rushed back to the aisle and grabbed two more dozen. Turned out that was the last of the inventory. The FG’s played great. As well as any other premium $45-$48 ball on the market. After that I started looking at Wilson again....

Full article: http://www.mygolfspy.com/rebuilding-wilson-golf/

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