29 Dec '14, 2pm

"How the Wilson Staff Empire Crumbled" FULL STORY: #Golf #MyGolfSpy

"How the Wilson Staff Empire Crumbled" FULL STORY: #Golf #MyGolfSpy

So what do businesses do when they start losing both money and market share? They tend to make shortsighted decisions that haunt them for decades. Wilson started trimming its Tour staff and, much to the chagrin of Pro Shops (who still sold most of the balls and equipment back then. Ask your Dad), jumped in bed with Wal-Mart. At that time Wilson’s Ultra was one of the best selling balls in golf, giving Titleist a run for its money. In a quest to meet sales goals and secure end-of-year cash bonuses, management cut a huge deal with Wal-Mart for the Ultra. Wal-Mart could

Full article: http://www.mygolfspy.com/how-the-wilson-staff-empire-crum...

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