01 May '12, 1pm

Hey, Tiger: You need the media more than you think.

Hey, Tiger: You need the media more than you think.

Red Smith, one of only four pure sportswriters to win the Pulitzer Prize, said of his profession: "Sportswriters are underpaid and overprivileged." What he meant is that in exchange for long hours and endless deadlines, we get a ringside seat to greatness, a front-row view of history. The trade is well worth it, or we wouldn't be doing what we do. The smart athletes understand this relationship. How they are portrayed in the media enhances their value. The better we understand them, the more accurately we can communicate to the fans their essence -- the more we can humanize them. This takes their value beyond the sporting world into the business world. They are a person and not merely a bunch of statistics. And that's why the move by Tiger Woods to skip a pre-tournament media session at this week's Wells Fargo Championship and replace it with a social media Q&A with fans i...

Full article: http://www.golfdigest.com/golf-tours-news/2012-05/golf-ti...

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