29 Feb '12, 5pm

Fashion Q&A: Designer John Ashworth

Fashion Q&A: Designer John Ashworth

We tracked down John Ashworth, the internationally renowned designer and founder of the Ashworth and Fidra brands. Last August Pima Direct LLC acquired Linksoul Inc. and joined forces with Ashworth. He was named chief creative officer of the combined company and tasked to create a fashionable-golf masterpiece -- and this is exactly what he has done. Ashworth took some time to discuss the merger and offer some crucial advice from one of golf’s best-dressed men. • • • How did Pima Direct and John Ashworth come together to create golf’s newest and most fashionable collection? I formed Linksoul as a design company a few years back with family. We decided in early 2011 to design clothing under the Linksoul label. As we were putting the finishing touches on our first collection we were also looking for an operational partner that could help us with all of the day-to-day factors....

Full article: http://golfweek.com/news/2012/feb/29/fashion-q-designer-j...

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