28 Feb '12, 9pm

Polo Golf's sponsorships: An investment in authenticity | Golf News

Polo Golf's sponsorships: An investment in authenticity | Golf News

Some of the endorsements are obvious and in plain sight, like the long-term relationship with signature spokesman Tom Watson or the deal with world No. 1 Luke Donald. Count Davis Love III, this year’s U.S. Ryder Cup team captain, in that mix, too. All three are naturals for Polo Golf, a division of Ralph Lauren, which like the parent company is defined by certain words: Classic. Timeless. Quality. But Polo Golf’s investment in the sport goes far beyond signing PGA Tour players. Since its founding in 1987, the division’s sponsorship and endorsement activities have established ties to the game’s cornerstones. And the portfolio is still expanding: Beginning this year, Polo Golf will serve as the official outfitter of the R&A, and just last month it announced a new collaboration with the Folds of Honor organization, which uses golf to raise college scholarships for children of...

Full article: http://golfweek.com/news/2012/feb/28/polo-golfs-sponsorsh...

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