07 Apr '14, 5pm

Having Rory wear the same-styled shirt in four different color patterns is genius marketing. http…

Nike recognizes that building a brand is as important, if not more, than selling individual product. Having Rory wear the same-styled shirt in four different color patterns is an excellent approach. I bet if we flashed you this shirt a week after the Masters, you'd identify it as one that was worn by Rory. And to Nike, that's a success.

Full article: http://www.golfdigest.com/golf-tours-news/golf-masters/20...

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