25 Feb '14, 11am

Full story on the new @TaylorMadeTour ball designed specifically for amateurs: #ProjectA

Full story on the new @TaylorMadeTour ball designed specifically for amateurs: #ProjectA

Typically when TaylorMade launch a new product you expect to see players like Dustin Johnson, Jason Day and Sergio Garcia hitting it and telling you how much it has improved their game. However, the players talking about TaylorMade's newest product are the likes of Andy Roddick, Kelly Slater and Wayne Gretzky. That is because TaylorMade's latest ball isn't designed for PGA or European Tour players, rather it is specifically designed for amateurs. For that reason, TaylorMade named the ball Project (a). TaylorMade's research discovered that average amateur player produces half as much spin into the green as a Tour player. Therefore they went to work designing a ball that would suit the needs and demands of everyday golfers. Dean Snell, TaylorMade's Vice President of golf ball R&D said: Having gathered data from many player types including Tour pros, it’s no secret that amate...

Full article: http://www.golfalot.com/equipment-news/taylormade-project...

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