30 Jan '14, 8pm

5 Reasons why last week’s PGA Merchandise Show was the best in a decade - GolfWRX

5 Reasons why last week’s PGA Merchandise Show was the best in a decade - GolfWRX

3. It took on the Millennials issue . The show included seminars on marketing to Millennials, teaching Millennials, understanding Millennials. Golf Digest led the way here, presenting research on this group of “non-conforming conformists” ages 18 to 34 who are a key to golf’s future, and a lot of other industries’ as well. Right now significantly fewer Millennials (11 percent vs. 14 percent) are playing than their predecessors. (So are the 35-39-year olds). The Millennials who do play represent great additions. They respect golf’s traditions—they would love to join a country club and don’t think denim should be worn on the course, for example—but they don’t necessarily feel like they are welcome, or have earned the status of “real golfer.” They love numbers and overwhelm teachers with their desire for measurement and tracking. “Sometimes you have to turn off the video and ...

Full article: http://www.golfwrx.com/175524/5-reasons-why-last-weeks-pg...

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