30 Sep '11, 3pm

In pursuit of the perfect golf shirt: By Woody Hochswender, Contributing Writer In this era of performance fabri...

In pursuit of the perfect golf shirt: By Woody Hochswender, Contributing Writer In this era of performance fabri...

In this era of performance fabrics and technical golf apparel, Rick Martin is taking a stand for old-school cotton — and against what he calls “the fast-food look” on the Tour. Martin, who founded the Fairway & Greene company in 1996 to fill what he perceived as a void in the golf industry for fine cottons, is returning to the business after a seven-year absence (he sold Fairway in 2004) with a new company, Martin Golf Apparel . The first collection will be available in golf shops in November. Highlights of the Martin Golf line include Pima cotton lisle shirts, that is, shirts with a smooth finish, in classic stripes and colors like red, navy, and sunflower yellow ($80-$85). Long-staple Pima cottons tend to resist fading and shrinkage. There will also be luxurious Alpaca and Merino sweaters ($150). Golf tradition runs in the family. Martin’s daughter, Terri, handles the me...

Full article: http://www.golf.com/golf/equipment/article/0,28136,209545...

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