29 Jul '13, 9pm

MetLife joins official marketing partner program of @PGATour #sponsorship #sportsbiz

PONTE VEDRA BEACH, Fla. and NEW YORK – MetLife, Inc., a leading global life insurance provider whose blimp program has provided aerial coverage to professional golf and other sports for over two decades, has become an Official Marketing Partner of the PGA TOUR and Champions Tour. The four-year agreement, which runs through 2016, gives MetLife the designations of “Official Life Insurance Company of the PGA TOUR and Champions Tour” and “Official Aerial Coverage Provider of the PGA TOUR.” “We are very pleased to announce this official relationship with MetLife, which has been associated with the PGA TOUR for ­­­over 20 years through the wonderful aerial television coverage provided by the MetLife blimps,” said Jay Monahan, Chief Marketing Officer for the PGA TOUR. “We look forward to working closely with MetLife to build upon this history and expand its involvement with the T...

Full article: http://www.pgatour.com/company/2013/07/29/metlife-joins-m...

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