25 Jul '13, 8pm

Time for Nine: Embrace The Pace

Time for Nine: Embrace The Pace

At least three times a week, nearly 1,700 golfers in the "$9.99 nine-hole club" at Village Greens of Woodridge Golf Course outside of Chicago receive an email saying openings are available. It's first-come, first-served. Act fast, and you have a cheap tee time. General manager Brandon Evans started the email blast in late 2009 on a whim to maximize tee times. More than 850 players signed up in 2010, and that number doubled in two years. Today 10 percent of Village Greens' rounds are nine holes. About $40,000 in extra revenue has been generated from this program each of the past two years. "This thing just took off," Evans says of the program, which also has a new nine-hole booking section on the website. "The best part is these nine-hole rounds aren't replacing other tee times. So this is extra revenue for us, and a lot of people appreciate the rate, and they look forward ...

Full article: http://www.golfdigest.com/golf-courses/2013-08/time-for-n...

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