06 Dec '17, 12pm

Hollow cores & Blue Oceans - the story of @OnCoreGolf and the balls to change the game @MyGolfSpy

“What we’re doing, to me, is a total Blue Ocean approach,” says Bret. “It took us two years and two rejections from the USGA before we succeeded. There were many times when we just looked at each and said ‘do we need to forget battling and just make regular golf balls?’ But if we did, we’d have just been a passing fad. There’d be no differentiation to hold on to, so there’d be no point. To be the brand we wanted to be, the company itself and the ideology behind it had to be as unique as the golf ball.”

Full article: https://mygolfspy.com/blue-oceans-balls-the-story-of-onco...

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