28 Jan '13, 3pm

Introducing the "New Callaway" #wrx

Introducing the "New Callaway" #wrx

Callaway is not the same company as it was last year. We’ve been covering the PGA Merchandise Show for more than eight years, and we have never seen Callaway have the buzz it had this year. Was it the new X Hot woods and irons? Was it the new Versa Putter line? Or was it the 40-foot tall “Social Wall” that showcased all the social media praise surrounding the new recent launches? The answer is all of it. That’s why we gave Callaway a “Best in Show” award this year. The company has always had one of the deepest engineering teams in golf, but their their recent product lines haven’t been up to par with the other brands. This year, the team came to play with the big boys, armed with drivers, fairway woods, irons and putters that have golfers talking again. With CEO Chip Brewer at the helm, Callaway has become infected with the passion and creativity that they’ll need if the h...

Full article: http://www.golfwrx.com/66749/callaway-introducing-the-new...

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