13 Nov '17, 3pm

Titleist AVX: What we know and what we don't know

Titleist AVX: What we know and what we don't know

Titleist announced in September that it planned to test-market a new premium ball, and on Oct. 6 the AVX started to appear on pro shop shelves in three states: Florida, California and Texas. There has been no word from the Fairhaven, Mass.-based company about when, or if, the AVX balls will be made available in other parts of the country. Titleist released this statement in September: “Following extensive robot and player testing over the last several months, the Titleist Golf Ball Product Management team will be actively seeking additional golfer feedback throughout the fall season and early next year to determine whether the AVX will be introduced worldwide.” – Titleist While the company has remained tight-lipped about the AVX, which is available in both white and yellow, a few things are known about it. Titleist AVX. (David Dusek/Golfweek) 1. AVX should feel softer than...

Full article: http://golfweek.com/2017/11/13/titleist-avx-what-we-know-...

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