12 Oct '17, 2pm

The AVX has hit the shelves in golf shops in select markets. We got our hands on a dozen.

A few weeks back it became known that Titleist was planning to introduce a three-piece, urethane-covered golf ball called the AVX. Now that ball has hit the shelves in golf shops in select markets and Golf Digest happened to come across a dozen out in California. The ball, which is on the USGA Conforming List of Golf Balls is designed for golfers seeking a premium performance golf ball with an emphasis on long distance and soft feel. The balls are housed in a green box and the verbiage on the box hammers home the distance and soft feel theme. “AVX utilizes innovative, high speed, low compression core technology, resulting in a powerful engine to drive remarkable distance with exceptionally soft feel,” states one part. “The high flex casing layer enhances speed and controls spin to promote even greater distance,” states another. And so on. Upon inspection, the ball appears ...

Full article: https://www.golfdigest.com/story/an-early-look-at-titleis...

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An early look at Titleist's new AVX golf balls

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